Aug 5, 2010

Pro Flix FlipBooks – Souvenir & Collectible

I love collecting souvenirs and memorabilia from any place I visit or any event I attend or experience. Mai even told me I have this sickness, some kind of obsessive-compulsive behavior, to keep everything because I might need it later. Well, I admit, it's 10% true. The rest of that 90% is because I want to keep my fun memories alive. I love going through my stuff and finding things like tickets, receipts, gift tags, etc. They bring back memories of my experiences related to those items.

Unfortunately, when my family and I moved from our old home in Navotas, I lost a lot of my mementos because we had to throw a lot of things out. I still have a few letters, gift tags, etc., with me, but I wish I still had them all, y'know. I love reminiscing, especially when I'm bored. *LOL*

I saw this video on Youtube and I think it's a very cool marketing idea as it can serve as a souvenir and a collectible, too.

That's a Pro Flix flipbook. I know most of us are familiar with flipbooks. Flipbooks were mostly used before for illustrated books for children. But, Pro Flix came up with a better use for it by using two (2) 5-second video clips and re-generating them to create a pocket-size booklet that can be used as a marketing tool or a collectible for different events.

Flip books by Pro Flix are really cool because you won't need a video player to remind you of one of your favorite scenes in a movie, the winning jumpshot of your favorite player at a basketball game, etc. You can bring it anywhere and "play" it any time. It's a great souvenir than t-shirts, hats, posters or pens that you can get after a concert, movie or sports game.

With the Fifa World Cup ending weeks ago, Pro Flix has a series of flipbooks released that I believe should serve as replacements for the traditional sports trading cards. I know a lot of football fanatics out there will enjoy collecting 10 flipbooks each for 4 major UK football clubs Manchester United, Liverpool, Chelsea and Arsenal.

Pro Flix website - JustAnotherPixel.net

Just look at this flipbook that features Liverpool Football Club's (LFC) Steven Gerrard in 2005. Cool, huh?

So, if you have an event and you're still on the lookout for a great marketing / viral tool, you can try Pro Flix flipbooks. I know I'll treasure 'em if I got it from an event. :)

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